Resume

Results-driven Digital Marketing Expert with 10+ years of experience leading high-impact campaigns in nonprofit and cultural sectors. Skilled in SEO, digital analytics, content strategy, and immersive storytelling. Proven ability to drive user engagement and optimize marketing performance through data-informed strategies and cross-functional collaboration.

Experience

Denver Museum of Nature & Science
Digital Marketing Manager | 2021-2025

  • Led the digital team to refine and expand the Museum's online presence, engage diverse audiences, and drive ticket sales, resulting in 36 million social impressions and 2 million web users in 2024

  • Coordinated with scientists and curators to create exciting digital narratives and translate complex issues into digestible narratives.

  • Pioneered immersive digital storytelling techniques, connecting museum collections with virtual audiences through interactive content platforms

  • Orchestrated a comprehensive digital analytics framework, identifying user behavior patterns to enhance exhibition marketing strategies

  • Streamlined media budget allocation and vendor partnerships, maximizing ROI across digital channels while managing $1M+ annual spend

Save the Children Action Network
Digital Manager | 2017-2021

  • Managed digital strategy, enhancing online engagement and visibility

  • Developed and executed SEO campaigns, boosting website traffic

  • Produced multimedia content, increasing advocacy reach and impact

  • Led digital transformation initiatives and managed cross-platform campaigns, optimizing online advocacy strategies and expanding digital outreach

United Nations Foundation (UNF)
Manager, Web and Social | 2017

  • Brought on to build, launch, and manage the brand and digital media presence for a new project at the United Nations Foundation: the Digital Impact Alliance (DIAL)

  • Led digital strategy, orchestrating web and social media campaigns that amplified global initiatives and fostered meaningful stakeholder engagement

  • Developed and implemented a comprehensive brand standard for DIAL

InterAction
Senior Communications Associate | 2014-2017

  • Managed the website and coordinated digital efforts between the 190+ member organizations.

  • Crafted promotion materials for publications

  • Managed the annual photo contest

  • Interviewed prominent state and diplomatic figures

Previous
2010-2014

  • American Journalism Review

  • Ashoka

  • The Baltimore Sun

  • The Diamondback

Education

University of Maryland, College Park
Cum Laude, College Park Scholar

  • B.A. Journalism, Multiplatform

  • B.A. Government, International Relations and Conflict Management

Course Certifications

  • Visual + Web Design, General Assembly

  • Search Engine Optimization, Mangools

  • Crisis Communications, PR Society of America

  • GA4, Direct Marketing Association of Northern California