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Senior digital marketing consultant with 15+ years of experience developing and executing integrated marketing strategies for nonprofits, higher education, museums, and mission-driven organizations. Specializes in digital strategy, Salesforce Marketing Cloud, email marketing, SEO, website optimization, content strategy, analytics, CRM, and campaign management.

Experienced in leading cross-functional teams, managing $1M+ marketing budgets, and delivering measurable growth through data-driven marketing programs. Available for contract and project-based marketing engagements.

Experience

Founder
SSP Creative
Denver, Colorado | Current

SSP Creative is a boutique digital marketing consultancy providing strategic marketing leadership, digital strategy, CRM consulting, website optimization, SEO, content strategy, and email marketing for nonprofits, mission-driven organizations, higher education, and small businesses. Services include:

  • Fractional marketing leadership for growing organizations

  • Digital marketing strategy and campaign planning

  • Website strategy, UX recommendations, and content optimization

  • Search engine optimization (SEO) and content audits

  • Email marketing strategy, automation, and audience segmentation

  • Marketing analytics, GA4 reporting, and performance optimization

  • Brand messaging and integrated communications strategy

  • Marketing project management and cross-functional collaboration

Digital Marketing Consultant
BookTrails
Steamboat Springs, Colorado | Current

  • Manage email marketing campaigns, social media strategy, website content, and digital communications across multiple channels.

  • Analyze campaign performance and audience engagement data to inform content strategy and marketing decisions.

  • Collaborate directly with executive leadership to prioritize marketing initiatives, establish brand voice, and support organizational growth.

Associate Director of Digital Marketing
University of Denver, Advancement
Denver, Colorado | 2025-2026

  • Led integrated digital marketing campaigns supporting fundraising and donor engagement.

  • Managed Salesforce Marketing Cloud email strategy, automation, segmentation, and analytics.

  • Partnered with cross-functional teams to deliver data-driven marketing campaigns and digital communications.

Digital Marketing Manager
Denver Museum of Nature & Science
Denver, Colorado | 2021-2025

  • Led integrated digital marketing campaigns generating 36M+ social impressions and 2M annual website visitors.

  • Managed $1M+ budget across paid media, SEO, web, email, and social.

  • Directed analytics, website optimization, and cross-functional marketing initiatives to increase engagement and conversions.

Web and Digital Manager
Save the Children Action Network
Washington, D.C. | 2017-2021

  • Managed digital strategy, CRM, email marketing, SEO, website optimization, and advocacy campaigns.

  • Led audience segmentation, A/B testing, and marketing automation to improve engagement and retention.

  • Collaborated across communications, policy, and creative teams to execute national digital campaigns.

Web and Digital Manager
United Nations Foundation
Washington, D.C. | 2017

  • Brought on to build, launch, and manage the brand and digital media presence for a new project at the United Nations Foundation: the Digital Impact Alliance

Senior Communications Associate
InterAction
Washington, D.C. | 2013-2016

  • Produced digital content, email campaigns, websites, and communications for international nonprofit initiatives.

Previous Positions:
2011-2013

American Journalism Review, Ashoka, The Baltimore Sun, The Diamondback

BOARD EXPERIENCE

Montessori del Mundo
Aurora, CO | 2025-Current

YNPNdc
Washington, D.C. | 2016-2018

SKILLS

Digital Marketing: SEO, Campaign Optimization, Email Marketing, Social Media Management

Analytics & Tools: Digital Analytics, Data Visualization, GA4, Market Research

Content & UX: Content Strategy, Content Creation, UX Design, Brand Development

Project Management: Vendor Relations, Budgeting, Cross-Functional Leadership

PLATFORMS AND TECHNOLOGY

Google: GA4, Google Tag Manager, Google Ads, Google Search Console

CMS: WordPress, Drupal, Square Space, Custom Builds, HTML/CSS

CRMS: Salesforce, Mailchimp, Salsa

Meta: Meta Ads Manager, Meta Business Suite, Meta Business Profile

Social: Sprout, HootSuite, Metricool, Later, Meltwater Influencers

PR: Meltwater, PRSA

Creative: Adobe Creative Suite, Canva

Project Management: Microsoft Office, Asana, Slack, Monday 

CERTIFICATIONS

AI Visibility + SEO

Crisis Communications

GA4

Visual + Web Design 

AWARDS AND RECOGNITION

Spot Award: Dr. Jane Goodall Visit
Denver Museum of Nature & Science

Charles MacCormack-Sam Simon Inspiration Fund Award
Save the Children

Extraordinary Performance Award
Save the Children Action Network

EDUCATION

University of Maryland-College Park
2010-2014

B.A. Journalism
(Multiplatform)
B.A. Government
(International Relations)
Cum Laude, College Park Scholar